![]() ![]() If you aren’t familiar with the Roblox format, it allows users to create games and virtual settings through (fairly basic) programming. Roblox, the game played by over half of America’s children, is jumping on the AI bandwagon. □□ AI – Roblox and Minecraft Point to Generative AI-Gaming Future It means that businesses that don’t have apps would be able to share updates and prompts with customers through 3rd party push notification services, connecting to their users without having to list on the App Store – or pay those infamous App Store fees. As our product manager Kayne pointed out, the ability to use push notifications is often the raison d’être for many apps existing in the first place, otherwise they’d be perfectly fine as a mobile-optimized PWA (progressive web app). The push notifications should work the same way as those from installed apps, appearing on a locked screen, notification center, or paired Apple Watch. In essence, that means websites not installed as apps on your iPhone/iPad and those not listed on the App Store will be able to send push notifications, providing the user has given permission and the website is added to the home screen. ![]() Apple’s iOS 16.4, which is due to arrive sometime in the spring, will include support for web push notifications. This little nugget of information might have largely passed by the tech media, but it’s a HUGE deal to devs like us. □□ Apple – iOS 16.4 Will Include Support for Web Push Notifications □ Take that away, and users could flee in their millions billions in Meta’s case. Social media exploded due to its equitability, where your voice could be heard just as much as anyone else’s. Both companies will be playing the long game with subscriber revenue, but they are also gambling on a two-tier service. Finally, it is not a given that this will turn out to be successful for Meta, or Twitter for that matter. Meta has talked about increased security, too, but it remains to be seen whether they will follow Musk’s route of turning off 2FA security via SMs for non-paying users. Indeed, there are some differences between the revamped Twitter Blue and Meta Verified, including the fact that Meta vows to honor verified ‘legacy’ accounts. So anyone claiming that Meta made this decision only because Twitter did something similar is likely to be wide off the mark. In short, social media platforms had to look at new ways of monetization as those juicy ad revenues became less dependable. This has been mooted for a long time, becoming particularly relevant when Apple launched app tracking transparency with IOS 14.5 in 2021. However, while people – us included – have been having fun pointing to Mark Zuckerberg copying Elon Musk, it’s worth noting that it’s not some eureka moment that Musk alone had, even if his ‘fans’ are scrambling to give him credit for it. Rolling out first in Australia and New Zealand, it is expected to cost $11.99 in the US for web users ($14.99 on iOS/Android apps) when it goes live here. On Sunday, Meta released a blog post describing its testing for Meta Verified, a new subscription bundle for Instagram and Facebook that has many similarities with what’s going on at Twitter: Blue checkmarks for paid subscribers, increased visibility in posting, increased support, and so on. ![]() □□ Meta – Parallels with Twitter Blue in Verified Subscriber Plans They can subscribe here or y’all can watch our video episodes on YouTube□. What's Appening is brought to you by 3Advance, the product development team that eats, sleeps and breathes apps. ![]() And What’s dAppening says a hearty welcome back to Napster, which hopes to make a big splash in web3 music. Our Stat of the Week looks at the huge fees being paid for free Starbucks NFTs. We will also cover how AI will shape some of the world’s most popular gaming platforms. In other news, we look at a big update coming with iOS 16.4, where Apple will let websites bypass the App Store for push notifications. Yes, it feels a lot like Mark Zuckerberg is copying Elon Musk’s notes, but we explain how it’s part of a wider shift in the monetization tactics of social media platforms. In this week’s What’s Appening, we delve into Meta’s plans for paid verification on Instagram and Facebook. Meme credit goes to via Twitter Your weekly news in apps, every week on □ Tuesday. ![]()
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